I was commissioned by Shadowplay to produce 2 ads promoting Carlsberg’s ‘Get Behind England’ campaign for use across 6$ and 48$ formats. We purposefully made the focus at the center of the image so it could be used in landscape and portrait designs.
Over 40 extras were used, and each was painstakingly cutout even before I could think about layout and composition. Carlsberg and Billington Cartmell were delighted with the results.
