Shadowplay approached me with this interesting project, and it was right up my street! – Their client required both stills and moving image assets for both print and web campaigns. The project required images and video of three ‘real’ models playing Golf in obscure Scenes. A railway platform, a supermarket and a children’s sandpit – epitomizing Golf addiction.
Due to the required permissions on locations and model release for any public involved they settled on a combination of studio photography/video, location backplates and Post production to achieve a real ‘stylised’ look. They shot images and video using the same cameras, stills on Grey and video on Chromakey. Backplates were taken separately on the same cameras matching all shoot data so the images married perfectly. We provided the client 3 Hi Res images and Flash banners that were on brief and provided brand Consistency throughout the print and web campaigns.
